This is interesting. Until autumn of 2024, when the company was subsumed into a better-heeled AI-VFX concern, I worked for probably the best-known and earliest all-AI VFX house, whose ethics department was headed by a philosopher, though the company struggled to place him to practical advantage.

The only comment I can make on the general trend is that it's apparently good PR for cash-saturated startups. Ultimately what AI 'means' is certainly not the business of those making it (who are arguably least-qualified to comment); and insider insights offer no benefit that I can discern.