> The color options are a much bigger deal than I think many people realize.

Any mass-market car has practically the same color options. Wraps have existed for a looong time.

eddieroger 13 hours ago | parent | next [-]

Wraps exist for folks who pursue it, which is always going to be a subset of those who only look at dealer / manufacturer options. Being able to get a wrapped vehicle off the line is a new option for most buyers.

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bitexploder 13 hours ago | parent | next [-]

Slate does not wrap the vehicle at manufacturing time. You do it or a service center does it for you.

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baby_souffle 12 hours ago | parent | next [-]

Is that confirmed?

I was under the impression that you could order wrap from factory and it would come wrapped and not in a kit ready for you to apply.

	▲	vel0city 11 hours ago \| parent [-]
		The featured website here directly states you need to either install the wrap yourself or hire someone else to do it.

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esseph 6 hours ago | parent | prev [-]

Untrue.

Slate can wrap before delivery.

> It will operate as the central shop where the modular two-door, two-passenger pickups will be wrapped in custom colors and finishes chosen by customers, with more than 100 color options available.

https://news.dealershipguy.com/p/slate-auto-bets-on-customiz...

https://www.courier-journal.com/story/money/companies/2026/0...

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vel0city 12 hours ago | parent | prev [-]

> Being able to get a wrapped vehicle off the line is a new option for most buyers

It isn't an option here. When you go to pick a wrap it directly states:

> 2 people required. 12-16 hours. A big commitment for a DIYer. We'd recommend professional installation if you're not sure you can tackle it.

The only difference is you're shopping around at wraps at purchase time, you still need to either put it on yourself or find your own shop to install it post-delivery. No different than you driving any other car off the lot and going to the body shop down the street and having them wrap it for you.

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esseph 6 hours ago | parent | prev | next [-]

Most people cannot afford a new car, therefore they do not get to choose the color options. Fearures and colors are reserved for first buyers or those lease people.

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insane_dreamer 10 hours ago | parent | prev [-]

the difference is manufacturers don't advertise them, so most customers go with what they see at the dealer or on the website