That strikes me as a forced correlation. Something along the lines of "some people are willing to pay more for British racing green, so let's charge $X for it".

I really don't think that's a big factor in this, at least in modern times. Maybe it was once the case where colour was difficult or something.

I mean I see the inverse as true, and entry level vehicles seem to have the most colour diversity in their sales. It is cars like the Nissan Versa where you see real colour variations.

I could have sworn there was actually some kind of study that proved this. Cars are sufficiently expensive and longer lived these days that resale value is actually something buyers at least think they need to take into account.

It's actually a little depressing if you're sitting in traffic, just watch the cars go by and see how few of them actually have a unique color. And most of the exceptions are something like an almost gray blue.

For my part I've found new car styling hideous with little difference between brands my entire adult life. Probably for nostalgic reasons I like the sharp geometric shapes of cars from the 1980s which largely disappeared with a focus aerodynamics for gas mileage. So I'm usually satisfied with whatever color is on the lot since I hate the look by default anyway.

If you’re that worried about resale value, I’d think that buying a 2-4 year old used car is a way better proposition.