I'm a Hetzner customer and this year's price rises have been well communicated.

Everyone's prices have gone up and i checked if i could go elsewhere and they are still cheaper for their quality level. Deffo beat Digital Ocean and cloud overlords like AWS, GCP, Azure, etc for my needs.

I am particularly pleased they locked in my old hosting plan prices after the recent increase. Seems fair. New hardware has skyrocketed in cost so I don't see how you can avoid price increases.