When you enact 0.1% changes through a population, that's still a 0.1% change.

"If we all do this little thing" thinking is utter nonsense. If all of human consumption or contribution to warming or what-have-you is 1000, applying a change that lowers that to 999 is not doing anything more than that.

This here is not even a 0.1% thing. You could probably get a better result by telling people to read ebooks rather than hardback. It's just absurd.