For a lot of C-suite there has been more of a fast-follow approach to AI. CEO hears 3rd hand what competitors are doing, tells his CTO to "do AI" and "hire a head of AI".

So a lot of motion (do AI) was created without a destination (product outcome). The motion was what was being measured (we are doing AI).

Headlines is what matters at the executive and board level. Start measuring things and they might not be able to spin a story to sell.

For a large part of society we have management in leadership positions.