I love it. For years with my old dog I would give him a binary choice between two treats and intuitively got a sense of his favorites as well. More satisfying to me was giving him the choice, which (maybe I'm over personifying him) I think he liked to pick his favorite. He had stomach issues which limited him to really only a few types of treats, and it was obvious which were his favorites, but it was fun anyway. I miss that dog.