You can run most open models on cloud hardware. Google Cloud gives you a click to deploy, but then you have saturation / ROI considerations, versus Google serving them up multi-tenant, per-token.

For ROI though you can run 24/7 agentic-style workloads, constantly churning through all your source code looking for security bugs (or whatever) and you DONT pay per-token costs.

A DeepSeek instance running 24/7 in a cloud provider will beat doing that with Claude which could bankrupt you with 100x more costs, even though it might find more.

And DeepSeek may find enough to keep your engineering team saturated and busy fixing things.