> Can they scale the number of users on enterprise plans the way they did for coding but in a more general way for all knowledge jobs?

Do these knowledge jobs have a significant corpus of not only knowledge but discussion and problem solving, all conveniently labelled for the AI to train on? Probably not. Coding has stack overflow, what does, say, advertising use?

I agree this is a hard problem for the labs. I would be hesitant about “probably not” though. There is just as much marketing copy floating around as there is coding training data. I struggle a bit in this question because I’ve only ever worked as a software engineer, so I can’t exactly make claims about all the work other jobs do. But, one example is I was talking to a doctor friend of mine the other day. He was talking about how he had to take his recertification exam recently and put the questions into chatGPT and thought it gave answers that were generally more thoughtful and correct than his own. Does that mean doctors are done? Of course not, but he’s now pushing hard for more ai tool use in his practice.

> Coding has stack overflow, what does, say, advertising use?

Advertising has centuries of print ads, 100 years of radio advertising, 70 years of TV commercials, etc. And modern AI does not necessarily need labeling.