> I suspect the price hike would drown out the news of all the new stuff. And I really don’t think Apple wants that.

I think they could get away with it if they do something like drop the price of the lowest device tier (or minimally hold price steady) and only increase prices on their more premium line up, where the premium buyers are less price sensitive.

The problem is the things going up are core. It’s not like the cameras are getting more expensive, it’s the RAM and processors and storage. Which all the phones have to have.

If anything the percentage increase is probably higher on the low end phones relative to total bill cost.