I wanted more control and no UI. The commercial ones do that -- I think this was like $150 more than the "samsung smart ui" one... Never seeing a smart TV interface was worth that for me. YMMV.

Idk. I mean I have the equivalent experience on a Samsung TV that has the smarts. I only see the Apple TV interface and control it with the Apple remote, including volume and power.

While I have WiFi disabled on the TV, I do like that I can still hook up a broadcast TV antenna and have the TV scan for channels and all that, which Apple TV can’t do