Ironically it’s the thing that will destroy many sports. People worldwide watch the premier league for the atmosphere. That comes from working class people singing and following their team. There’s a reason Newcastle fans out-sing the home crowd at Old Trafford every year, even when we’re losing.

Same thing applies to live music.

If I pay high prices for your tickets and for travel to see you play in one of your limited selection of touring cities, sure, I might go. But if you tour again a few years later, I would rather see an artist I haven’t seen live yet.

Meanwhile if the tickets are affordable, I’ll try and go again. You’ll have my renewed interest every time.

Tennis is terrible to watch these days. It was always a bit of a corporate jolly, but the stands are literally half empty for all but the finals of slams. Nobody really cares for the game...