This new EV is to replace motorcycles and scooters that are ubiquitous in mexico. If it succeeds in getting 100k people off of motorcycles it will have the side benefit of reducing healthcare costs treating motorcycle accidents.

People don't choose motorcycles and scooters because they like them, it's because they're cheaper than cars.

This EV is much more expensive than a motorcycle or a scooter, so on that regard it is DOA.