I'm not sure I understand, I'm just seeing a very clearly staged 2 second clip of product usage and reaction like you'd see in any commercial.

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orphea a day ago | parent | next [-]

Nah, I have to agree with andy^andrew.

This is how staged reaction looks like: https://www.residentialsystems.com/wp-content/uploads/2024/0...

The Steam's clip is actually nowhere near like that.

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PaulHoule a day ago | parent | next [-]

If you're good at acting you can go up on stage with somebody you met two weeks ago and people will believe that you're family.

It's funny how it works. I took an iPhone selfie of myself as the character that I go out to do street photography as and my wife and my son say "you staged that!" but then I hand out my business cards with it and everybody else tells me it is a great photo.

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imustbeevil a day ago | parent | prev | next [-]

I can appreciate that the direction for this commercial was "just play the game and we'll find a good 2 second cut". I'm just worried that I'm seeing people compliment an advertisement. It's the kind of overt emotional marketing I would hope we'd all scroll past looking for the technical specifications.

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LgWoodenBadger a day ago | parent | prev [-]

Idiomatically, it’s “WHAT something looks LIKE” or “HOW something looks.”

It’s never, in EFL, “HOW…LIKE”

Next up is “make” vs “take” a decision.

	▲	orphea a day ago \| parent [-]
		Noted, thanks! You can tell English is not my first language ;)

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rustyminnow a day ago | parent | prev | next [-]

In any other commercial they'd be laughing and grinning ear to ear with their fakest smile instead of wincing from dieing in Cuphead. Definitely still staged but refreshingly so.

	▲	a day ago \| parent [-]
		[deleted]

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leokennis 18 hours ago | parent | prev | next [-]

Days of our Lives is staged and so is The Godfather.

Yet one is not like the other.

Valve staged a scene of two people playing a game like how most people play a game. Just like that, there are many small human touches to this Steam Machine page. The messy cable picture where they show off the led strip, the honest and plain FAQ. Etc.

We don't have to glaze Valve for doing this, but we can still appreciate it.

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debugnik a day ago | parent | prev | next [-]

This one is admittedly very natural compared to how cringey they usually get in gaming ads. Which says more about the industry than about this particular clip.

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draw_down a day ago | parent | prev [-]

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