> I built one of China’s first multi-channel networks in 2014 with Thoughtful Media Group. We grew channels on China’s YouTube-equivalent platforms. I eventually struck gold with a video called “The Beauties of ChinaJoy 2014” (CJ2014: 最性感的视频), which went viral on a video platform called Youku in July of that year.

The irony of a company called "Thoughtful Media Group" making its mark on the world with...a 4 minute YouTube video of scantily-clad models at a gaming expo.

Reading the article, it seems that they didn't set out to do _only_ that, but it was one of the few things that worked.