THe reason why its not being talked about like net neutrality is because there aren't large companies with a vested interested interest in changing the status quo

Net neutrality was about Google/netflix/etc not wanting to pay for transit to verizon/AT&T/etc

Same with the copyright reforms, new, richer internet companies (at the time) wanted to avoid paying feesto copyright owners.

The morality of these campaigns are out of scope, the point is, ID checks align with the new money.