As other posters have pointed out, the mainstream media in the UK give Reform an incredibly easy time. Their leader is openly corrupt, but this barely merits a mention. Do you really think Keir Starmer is thrilled by the idea of young people getting their impression of him from current mainstream media reports? This just isn’t a plausible analysis.

(Also, it’s worth noting that the Conservatives support the same policy, and Reform support the principle while opposing the means.)