"Everything means less than zero" (E. Costello)

Social media seems to basically be a way of running A/B testing on the population until you find enough folks vulnerable to some sort of powerful misconception that serves your purpose.

For the SM network "purpose" means engagement, but it turns out that (to our disadvantage) it also serves the purposes of an army of grifters, opportunists and power mad sociopaths who are taking over the world. Once again (think the 1930s) it turns out mastery of new media technologies in the hands of bad people has consequences.

As techies, building productive rather than destructive media (and AI is the next "media" of consequence) really ought to be top of agenda.