Apple and Meta (and others) did the same thing with VR. In 2015 all these CEOs were looking for their next app store and, herd-like, settled on VR computing. They couldn't come up with anything more promising so they burned tens of billions on failed goggles that anyone with any sense could have told you was never going to work.

Groupthink. FOMO. Envy. Hubris. Greed. Those fuel Big Tech and we get to pay for the results.