Oh I'm not questioning that at all. I'm just saying if they aren't really your choices, why is making them valuable to you? Sure, you have 30 different choices of peanut butter to pick from, but you always pick the same one, because it's what your mom used when you were a kiddo, or because you don't like the oil separating ones, or because the chunky makes you feel like it's healthy even though it's loaded down with as much sugar as a Coke.

What does choice even mean in that kind of environment?

I have changed my peanut butter choice - when science started realizing trans fat was a problem I switched before the law changed to reflect science. I have also tried various of the 30 different options in other situations and found the one I personally like best. The value isn't just that I can make a choice, it is also that other people really do make different choices.

You are forgetting about the time factor. I don't make a choice every time, but I'm not a 22 year old out on his own for the first time either (22 was about 30 years ago for me, and there are reasonable odds I have another 30 years to go). I don't have to make a choice every time to take advantages of choices.