Google is facing a legitimate innovators dilemma here. It makes sense to have all this process when youre protecting a $4.5 trillion golden goose. The tragedy here is that one predictable outcome of this situation is google deciding to considerably cut research funding when they figure out it just serves to bootstrap future competitors.

This is when it makes sense to split your business up into multiple smaller businesses. The government should be doing this via anti-trust but they have dropped the ball there so, at this point, the corps really need to just do it to themselves to better compete.