This is kind of a loaded question.

"Google" doesn't understand anything, as it isn't one being. Google has also as many average employees as any other company, and they will also come up with bad, corporate, ideas.

Honestly the worst part about the LLM age is that everyone is suddenly an "expert", and that is why we get shitty things like A2A or MCP or whatever the next "shiny" overengineered thing is.

Just like with any new technology, people will crawl out the woodwork to establish "standards" just so they can claim fame, money and attention that comes with it.

A2A is a very high level protocol that's meant to be an entry point for the actual network protocols that allow agents to communicate with others like HTTP, gRPC, and others. The promise of no-code means the concept has to exist as an abstraction.

There's a Kaggle course going on where Google discusses A2A and their thoughts on it. If you're a pure vibe coder who doesn't know how to code, A2A is for you. If you know the basics of programming and could even do some web crawling, there are many accessible options.

Google and the industry is honing in on these vibe coders who will look at 10 million tokens consumed to make a checklist application and think nothing of it. The agent to agent (A2A) protocol is for them. Personally, I think it's useful to describe what I'm already doing to people who aren't experts.