Well you didn’t pay for it though did you. The subscription is foul but the manufacturer choosing to streamline manufacturing by only having one variant restricted with software if you don’t pay is not particularly bad or surprising. Plus, easy to hack it back in, so win win

It’s a bit of double dipping then: the streamlined production makes the seat cheaper, and people who subscribe further increase the margin on the heated seat.

I really don’t understand the subscription model applied to a physical piece of equipment that has no digital maintenance overhead.

Or I can just not buy a bmw :)