Big assumption there that they even have an end goal.

Given that making Windows' market share is more or less impossible to make any bigger at this point (every human on earth has used Windows in some capacity by this point; there are no new markets to expand to, the only option left is to not bleed old users, but that requires significant effort and a good strategy), they've opted to not really bother with Windows and shifted focus completely, leaving Windows out to dry, resulting in this and gestures vaguely at Windows 11 and everything else Windows.