And it has no US comparison. The tesco meal deal concept, the literal wall of choices, just doesnt exist in north america.

I did a big work trip to the UK a couple years back with over 100 people. I tried to explain meal deals and nobody believed me. Then our people basically stripped the meal deal shelves of the tesco express beside our hotel.

What's so unbelievable about meal deals? It seems like a really straightforward bundle purchase.