I think we can all understand the ways in which embedded advertisement in LLMs will be fundamentally different than view-based advertisement.

Maybe this will fly in the US, but I don’t think it will in the EU and other places, with regard to laws making covert advertising illegal.

There’s also the difficulty of proving to the advertising clients that the advertising actually takes place (and how much of it), if it is covert.

the AI providers will experiment with sustainable ad models and users will demand transparency and responsibility. An equilibrium will be reached, I'm sure.