Keep in mind that this is a brand which has offered 1TB free in the past. They kinda only have themselves to blame for any minimum-price assumptions.

I suppose, but that "brand" was owned by many different people, and the current one has very little to do with whatever people did in the past. At a certain point, one should at minimum back up all one's stuff when ownership changes, just in case the ZIRP economics don't exist to float those AWS bills anymore.