To me, social web == social media.

I don't use Facebook but use it for auth when I have no other option.

Even worse, I don't want an external service federating my identity when I can avoid it. We have all heard of people getting locked out in cases where Google decided to ban a user from their platform.

I'm never trusting an external provider again.

Exactly! It is so empowering to host my own instance at home and own my own identity online, using GoToSocial.