Not to detract of any of the other reasons given so far for people disliking 'AI' in the brand messaging, there's the additional "snob factor" that the average consumer will reject (perhaps because it's culturally trained to do so).

To put it simply, the last few decades have been about glorifying the average Simpson. KISS and Marvel movies. Trump-level speech. And now along comes something that is going to take the pain of deep complicated thinking away (what a relief!), but the damn villain not only walks the talk[^1], it also unfortunately talks the talk with complicated words, correct capitalization and (gasp!) em--dashes. What's not to hate about it?

[^1]: https://english.stackexchange.com/questions/192777/walk-the-...