I think there is some nuance between an individual downloading something (and in many countries it is outright legal or at least, alegal) and building billion-dollar companies on it.

We’re talking about the consumers, though. They don’t care how the free or cheap thing arrives. They like that they didn’t have to pay as much.

The same argument is used to justify normal piracy: The consumer thinks they’re stealing from the corporation who distributes it, not the artist.