The friction is near 0 when you can ask another LLM to set it up for you.

Here are a few frictions I see that reduce reach, in order:

1) You haven't even heard of it.

2) You have to know to look for both GLM and Z.ai. These are usually in the same article when reporting about GLM is written, at least.

3) You have to understand there could be a benefit in trying it; you have to want to try it for some reason. Their own blog post puts it below Opus 4.8 in each of the three benchmarks they used.

4) You have to figure out the pricing, which isn't obviously in the blog post...

5) When I first went to Z.ai, I got an error popup (not logged in): "You do not have permission to access this resource. Please contact your administrator for assistance." I am using a personal computer...

6) When I typed something in the resultant field and pressed enter, I got "Clear Current Chat? To start a new chat, your current conversation will be discarded. Sign in to save chats"

I think today's article helped with 1 and 2, which helps their top of funnel. But they're fighting a big uphill battle.