I’ve seen a few brands here and there boasting of the quality of the “select Asian suppliers” they moved their manufacturing to. It’s a clever way to preempt criticism that the brand is now no different from any of the competing brands that moved to China or Vietnam.

Is this in things like the clothing industry, where there exists a conversation around fast/cheap/outsourced fashion and has consumer pushback built in? If so, it makes sense they would get ahead of that. I'm not sure all industries bother to make that point/consumers really care.