That's cool and all, I really don't have a problem with the requirement to tell players to their face that if they play the game for free, they are sharing their data and preferences with 3rd parties. Denying content creators the ability to (a) restrict content to free loaders who refuse, (b) forcing companies to pay for services that so they could reasonably comply, mostly because the legal language is so ambiguous and broad, is something I do not appreciate.