Feels like a category error.

It's a slide deck telling people what a product can do (that's a normal thing to release for a company), but the thing it tries to sell you on is building your own business based on their tool.

Which makes no sense the way they sell it, because "founding a business" is no standard process that could be formalized in a way like that, nor does it make sense for society to have people founding businesses at a scale comparable with mowing your lawn or doing your taxes.

All of this feels just unreal because it is unreal. Founding cannot be a commodity. If it is, you have no moat or point, meaning you instantly collapse again, because you are an interchangeable commodity.

It makes sense if you think of 'founder' as an identity like 'influencer', rather than 'someone actually seriously founding a business'; just as with influencers, some people will make a lot of money doing it for real, but many, many more will post enthusiastically on social media, living the aesthetic.

A lot of people already treat being a founder/entrepreneur as who they are, not what they do--witness the endless tide of LinkedIn posting about hustle culture, divorced from reality. This is an extension of startup chic.

Yeah, and these days it really isn't a big deal to build things; it's much bigger challenge to actually develop a distribution channels and cut through the noise. I think people are just overwhelmed with everything and attention span is shorter and shorter. And that's the real issue - what I am finding now is that again the thing that really works is good old actual human conversation with potential clients.

"Founding cannot be a commodity. If it is, you have no moat or point, meaning you instantly collapse again, because you are an interchangeable commodity."

IMHO you still need to find the product and PMF

There are bunch of books startup world recommends which sort of all start from the principle of product, users, traction.

This is sort of scaffolding around that. It's not entirely insane to try to formalize this process - there already are books that do this (Bill Aulet, Disciplined entrepreneurship).

"nor does it make sense for society to have people founding businesses at a scale"

Maybe not at scale of moving lawns but I'm pretty sure the world is full of nichces that still lack specific software offering or where options of software offerings are limited.

This is like "Uber for logging" or "time reservation system for cat dentists" level of "take existing product category and apply to a domain you know".

So not every cat dentist needs to found a cat dentist time reservation app but I'm sure there are niches withing niches with business opportunities awaiting.

Their argument on page 10 is that now agentic coding reduces the effort of writing code there will be far more failures unless you validate the idea properly.

We are actually seeing that in that the number of apps on the app stores is increasing but usage is not increasing.

Some would argue that the right process will lead to the right results.

> Which makes no sense the way they sell it, because "founding a business" is no standard process that could be formalized in a way like that

It makes no sense, but most technical people wished it could be like that and that's who this article is aimed at

We have seen that category in the past, in MLM.

Perhaps now it’s only two levels but still somehow pyramid shaped.

I think a lot of founding is pretty much a commodity, e.g coming up with a viable idea and then implementing it has become rather easy now with these tools. The real barriers are access to capital and clients. From the startup I joined (I'm the 6th person) I see how much the founders personal connections are important. That indeed can't be commoditized yet. But the process of coming up with an idea and iterating on it ? The founders didn't even come up with our idea - they thought of something initially but the investor led them to his own idea - totally different. That's how the company was born. Now the first clients are connected to the investors. Etc.

So access to capital and clients, connections ,that's the last standing moat I think.

The same is true of building a startup based on Rails or React.

Welcome to the world of companies founded by business school grads. No soul, no moat, just an endless cycle of KPIs and billion-dollar exits to PE.

>nor does it make sense for society to have people founding businesses at a scale comparable with mowing your lawn or doing your taxes

It absolutely does. AI and robots drives the cost of labour down; it's good for capital, bad for labor. If everyone is a business owner then everyone can benefit. A hundred years ago the majority of Americans were self-employed; mass wage labor is a recent phenomenon.

[flagged]

[dead]

[dead]