It is already gone. Actual content has been flooded out by millions if not billions of affiliate ad listicles where, completely coincidentally, the top ten best $product are also the first ten $product on the Amazon search page.

There is more content than ever before accessible. It's just harder to find. If anything, this is a total failure of Google (and other search sites)

I wonder what this will mean for the future, both of Google and for finding information on the web.