What it costs is tricky to measure. A large part of the costs are training the model. Once they have the model they are making a ton of profit from what they charge (or so we think - I haven't seen the numbers). However the sunk costs of getting the model need to be paid for and that means an accounting problem where we have to guess how much the model will be used in the future.

Accountants are reasonably good at figuring this out - there are a lot of different things that need a large upfront investment before you can charge anything. People still debate if they are correct in this each case.