> Nobody asked for New Coke.

I know nobody did, but seeing as I was too young (and maybe not even alive?) I have always wanted to try it. I'm a Coca Cola enthusiast after all. I wish they'd release a "Throwback Experimental Coke" batch out. I assume it was their attempt to flavor coke without the coca leaves?

It was a ploy to use a cheaper form of sugar — HFCS — instead of sugar.