This really jumped out:

''Marketers chose the “thwack” slogan after consulting an AI tool for suggestions, Shinsegae Group said. It turned out some managers who approved the campaign never opened the email attachments showing the marketing material.

The company pulled the campaign within hours, but the fallout was swift and the chief executive was sacked the same day.''

They’re shutting down the stores to show the baristas a history lesson after the execs designed and approved a shitty marketing campaign? I sure hope they’re doing even more to educate and hold accountable the corporate employees!