> I think there is a real hole in the market for a simple solution

Unless of course, all of the busywork that comes with kubernetes IS the value (to the engineer). Perhaps a bunch of engineers know at some level that locking the company into an overcomplicated cloud-within-a-cloud setup that has all sorts of weekly issues and requires constant work gives them a lot of job safety that they wouldn't get if they just used an AWS autoscaling group and you're done for the next 5 years.

Because simpler solutions DO exist (like a loadbalancer in front of an autoscale group, and not making a giant SOA for an app that orders you taxis, or books you a bnb or whatever nonsense).