I don't know... running a startup sized kubernetes is relatively easy and pain free these days (k3s). Especially when it comes to scaling up.

CNPG is an absolute monster (in a good way). cert-manager is easier than the docker alternative, calico has never failed me (except in bgp mode which has some footguns like not being able to come back from a dead state since it has a chicken and an egg problem unless you point it to the external load balancer which I would have known if I read the documentation). trafeik is all you need. talosos largely mitigates the bare metal problems and comes pre-hardened and pre-optimized.

I solo most of my development projects and have used k3s for all of them. The only complaint is that cert-manager by default will fail silently and your certificates will expire. I largely mitigated this by having proper visibility setup via grafana and automated alerts (warns if certificates are about to expire) which should have been done by me anyway.

Two years ago I'd agree, today with LLMs everything I have runs talos with fully automated updates and I haven't had to be on-call for almost a year.

I think parent would wish for something close to what heroku represented (what would it be ?)

K8s is easier at smaller scales (I understand k3s as a packaged version ?), but you still need one or two people in your team to properly understands all of the concepts and inner workings of k8s, and be able to neck deep into if/when shit hits the fan.

For a small team that's a lot of commitment for something that is usually not their bread and butter and wish they could build once and only slightly tweak every year or so.