Which is only relevant if one of the following two things happens:

1. Consumption goes up. (It's not going up. 40 hours at your job buys you less shit today than it did 3 years ago.)

2. Mega-corps start losing marketshare and revenue to this avalanche of new one-to-two-person businesses. (They aren't. Their revenues are climbing, which implies that consolidation is what's happening, not diversification.)

Your theory does not match reality.

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carlosjobim 2 hours ago | parent [-]

New markets are created all the time, as new products and services become viable. So one-to-two-person businesses don't necessarily compete with larger businesses for the same customers. And that's why both can have rising revenue.

	▲	FridgeSeal an hour ago \| parent [-]
		None of that matters, if the populace lacks the purchasing power to sustain these “new markets”. It also assumes, that incumbents won’t enter the new markets, and acquire/squeeze/kill the new players.