It should be noted that John Romero released his own book, Doom Guy, a few years ago which contradicts some of the accounts in Masters of Doom. MoD is probably the more thrilling read and I enjoyed both books, but some of the stories need to be taken with a grain of salt.

I also think Doom Guy is worth a read because it gives a lot more insight into what happened at Ion Storm and how the Daikatana project fell apart. And some important context about the infamous "John Romero's about to make you his bitch" ad (mainly that he really didn't want to publish it at all). But I digress.

Yeah that's confirmed in Masters of Doom as well - sounds like Romero was a bit hesitant about it but Mike Wilson, the marketing guy, pushed him into it.