I can't really see this ending well for the end user, however well it does/doesn't end for the stakeholders.

I thought Roku took off due to their focus on the streaming platform itself, and being agnostic to the streaming services that could be accessed via that platform. Having one specific content producer buy that platform feels like it destroys or devalues the USP of the platform, at least from the point of view of the consumer/end-user.

Or is this just another step in the relentless enshittification of all services?