Wow. So a deal like this is not overnight, its 6-12 months in the making at least. So the name change comes as they knew the deal was closing and doubled down on this new branding for customer agents. Maybe because Saleforce wants Salesforce Fin Customer Agent as a product. Who knows. Don't want to read the post...

This was my guess on the impetus for the name change as well.

Yeah - they want Salesforce Fin, not Salesforce Intercom.