I notice your reply is not so far removed from original point:

  What counts as 'doing something bad' and 'cheating' clearly is subjective. I suspect Graham's opinion on the behaviour of a Zuckerberg or a Musk would be a little more flattering than mine.

I see large companies selling things they ought not sell (eg: Meta glasses, Tesla FSD) and making malevolent decisions (eg: Google deprioritising search content, Amazon hijacking product searches). Those things probably bother Graham too, but I reckon I consider them more evil than he, since I have less reverence for the 'invisible hand of the market'