Right. That's a medium-volume production process.

Some years ago, I had a boxed software product made. I went to the box factory with a disk with the imagery, and sat down with the woman who made up the printing plates. She aligned the imagery to a box template, and I signed off approval. Connected to her Mac was a lithography plate maker the size of a car. That made the masters by photolithography.

I was invited to see the press. After putting on earplugs, we went into the press room. The press was a sheet-fed press about a hundred feet long, turning out about one large sheet per second. It was capable of something like fourteen layers, so it could do glossy and flat areas, intense saturated colors, shiny seals, and other special effects. Most of the time it ran with four to seven colors. That day it was turning out art prints, of the sort that appear in hotel rooms. When the box business was slow, they printed artworks.

Press setup and alignment was time-consuming. Cost about $4000 for the first box, $0.25 for the second and later boxes. The big advancement in presses in this century is that the alignment and color ink distribution settings are now automated, so there's a lot less trial and error at the beginning of each run. Older presses have a huge number of knobs and cranks.

That's the next step up in volume from silk-screening.