>Not a lot of uniqueness in these games; most of them seem to be clones.

I just spent a few hours exploring one of the most popular web games portals. 4 out of the top 5 games are Minecraft clones. Also clones of Fortnite, Asteroids, Spider-Man, and most importantly, the classic Flash game, Fishy!

There are a few original games, but they appear to be in the minority, at least on the trending page.

In my business strategy I can control what to show and what to hide. Therefore I can place my own original ideas tactically