The ads are so stupid too because you know absolutely no one on earth is buying some product because it is on a dugout or they named a stadium after it. "Oh I'll bank with SoFi because they payed for naming rights," Only someone in marketing would think like that. It's like they've been drinking the kool aid so long they don't know how stupid it all looks to normal people. "Kia forum, great I'll go buy a Kia!" Sorry, that isn't how any of that works. But there is so much money pumped into this marketing game that has to work right? Or else no one would do it, right? They can't all be lemmings, right? Right?

Nah, the emperor has no clothes, and everyone in that industry's job is dependent on not acknowledging that fact. Don't worry, a bunch of commenters are about to chime in and try and tell me I'm wrong, and that I will in fact go and buy that Kia because the idea was incepted in my head by the stadium rights agreement.

I've heard it explained that they don't expect direct sales, but when you need a bank and your looking at options you'll realize you've heard of sofi so it must be better than the ones you've never heard of. I don't know how that train of thought applies to things like coke ads though