"Plaster it everywhere! Talk about it all the time. Put it in the product, even where it does not make sense. We are being disruptive, after all... and use ALL the tokens -- that's how they call it, right? -- but not too many please, we're not made of money."

(I guess the whole staff uses it on their job everyday, which can be inferred though the communication style changes in emails and team messages...)

Thankfully the people in charge of strategy are not technical, so if we just wear a fleur de lis we can keep things in working order with minimal interruption.