The libertarian / Randite strand of American hyper-capitalist ideology is ascendant and somewhat hegemonic in North American political education in schools and the like and it defines as "socialist" anything which involves "the government." To the point that we have people complaining in earnest that things Trump is doing that don't fit their Milton Friedman vibes are "socialist."

It deliberately strips the "social" part out of the ideological framing and replaces it with the state.

Which is also helped by the fact that "actual existing socialism" in the USSR etc did the same.

Also doesn't help that there has been effectively no organized socialist political presence in American politics (apart from the DSA pushing on the Democrats left wing, and Sanders I guess). This means that American politics reduces completely to a false "liberal" ("left" somehow) vs "conservative" dichotomy, both labels which don't describe anything about what they are anymore.

I've watched so many Americans get squirrely online when I've tried to draw a line on my own political viewpoint; no, I'm not liberal, I'm a socialist. This breaks their brains. Does not compute. Increasingly unfortunately here in Canada as well, partially as the NDP's unfortunate willingness to prop up Trudeau's Liberals when they were a minority.

I sometimes feel like we just need new, untainted, words.